- 01Buyer · Pricing
The nearshore premium you are actually paying for.
US buyers routinely pay a 30 to 45 percent premium for nearshore over offshore and describe the reason with the word "communication." The word is doing a lot of work. Here is the arithmetic the premium is actually funding, and the two conditions under which the premium clears its bar.
6 min - 02Sales · Pricing
The rate card that loses the deal before the call.
US buyers do not read a $65/hr blended rate as a bargain. They read it as a warning. What your pricing signals about your ops, your seniority mix, and your seriousness, and how to price so the number opens the conversation instead of ending it.
8 min